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According to ABIHPEC (Brazilian Association of the Cosmetic, Toiletry and Fragrance), the Brazilian Cosmetics, Toiletries and Fragrances (CT&F) Industry recorded an average growth rate of 11.5% in the last 5 years.
The interest by the international market for natural actives has been increase, as the interest in natural products with performance that can replace or compose synthetic products already on the market is a growing trend. It is valid to note that only, about 14% of plant resources available are adequately known
Considering the plants in the word, currently are around 250000 species on the planet, and that approximately 55000 are located in Brazil, which has the greatest biodiversity of the planet and is known only 2%, leaving 98% to be discovered and investigated.
The discovery of beauty in the Brazilian biodiversity has been increase. The natural actives present application to natural cosmetics area and present compatibility with the skin and less potential for irritation and allergic to cosmetics and give to the cosmetic products a differential of excellence because of it is rich properties and irresistible exotic appeal.
The new times are characterized by rigid posture of customers, focused on the expectation of interacting with organizations that are ethical, with good institutional image in the market and that act of environmentally responsible manner. Thus, the acquisition of the Brazilian natural atives should occur, environmentally correct way, without compromising the environment, ensuring its conservation and preservation for future generations. Therefore, the Inovam of Brazil is a company that’s invests in the the appreciation of innovative, performer and with a pleasant cosmetic products and with appropriate cost and for that concentrate our efforts in research and ethnobotanical studies to attend the needs of this market, stimulating the knowledge and strengthen the generation of technologies.
Search the beauty inside the Amazon Forest!!!
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